Understanding Web Stats
Understanding your web stats
Web traffic is the bloodline we need to create a successful online presence. It is important that we understand what our web stats mean.
Our web stats can tell us a whole range of factors including:
Where are the visitors coming from?
- Did they find us from a search engine?
- An inbound link?
- Or directly typing the URL into the address bar?
Where are the visitors located geographically?
A vast majority of my visitors are from the United States, India and the UK.
What are the most important features on your web stats
- Unique visitors
- Returning visitors
- Length of time spent on your site
- Inbound links
- Users bookmarked your site
These factors above are the most important to me, because I want my visitors to return to my site and use it as a valuable resource.
This boils down to creating useful fresh content on a regular basis there is no way around that.
Make your site easy to navigate for your visitors
By creating a user friendly interface where users can access content quickly that will help to win over web users.
Keep visitors on your site for longer
When a user finds your site for the very first time you only have a few seconds to communicate your message across. If you don’t get your message across then you will lose your web user.
Create something useful that will keep your users attention. A useful tool, an interactive video or a flash game. Provide something that people will be addicted to. This is how you maintain their loyalty.
Offer a useful resource for your blog
Your focus should be for a successful online presence is to educate others through your blog, you can use any technology you want. I would suggest you do, because you will enjoy the process of creating content.
The aim is to get your audience excited and engaged with your content.
How do you generate traffic? Do you have any tips that you would like to share?
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John/jvanwyk.com
James,
I am currently using Google Analytics and wordpress stats. Can you suggest anything else?
I still can’t figure out how to check how many readers are subscribed to my RSS feed, can you tell me how you do this? Also, you mention in your post that you are able to check if someone is a returning visitor. How do you tell this?
Thanks,
John@jvanwyk.com
Posted 7-31-2009
james
RSS feeds use feedburner which is linked in your google account. I am not convenieced how accurate RSS personally to me, although bloggers like to use it as an indictor, to me a newsletter with lots of good relevant subscribers to better as you have leads and potential customers.
Posted 7-31-2009