Reasons to be a guest blogger

Reasons to be a guest blogger

Guest blogging is a good opportunity for any blogger and it is great for blogs.

The people who benefit from guest blogging are:

1. The guest blogger
2. The blog host
3. The reader

The benefits for the guest blogger:

1. A new audience to present your content to
   Guest blogging provides a new opportunity to deliver your content to a new audience.  Provide high quality content to your new audience and you new receive some new blog readers.
2. More blog traffic and exposure
   I strongly suggest that you write a blog post for a high traffic blog that has lots of followers, because there is more opportunity to gain traffic and good exposure.  What I tend to do is review the Alexa ranking of a blog to see how well they rank on the terms of traffic. One guest blog post opportunity I will suggest is: Famous Bloggers. Currently their blog traffic is very high with a good audience. This blog is updated daily with new content so the search engines are constantly reviewing this blog.
3. Networking opportunities
   A good guest blogger must review and reply to the comments given to their guest blog post. Blog commenting is a good method of networking. This is vital for building a target audience. Networking with the commentators on your guest blog post is a form of promotion, not only promoting your content but your knowledge to a new audience.
4. Link building
   SEO (search engine optimisation) is important for any blog. However, in this case, you must use keyword rich hyperlinks. Google loves hyperlinks that are placed inside of content. Google wants to see natural linking that is embedded within your blog post. Google is a like a huge library that is a linking relevant content together.
5. Further promotion
   A good blog host will promote your guest blog post through a variety of methods including: Stumble Upon, Twitter, Dig, RSS and many others. If this is done properly you can see an increase in your awareness.

Benefits for the blog host

1. A free piece of content
   A blog host will have a free piece of content. A blog should be treated like a piece of real-estate, where it is continuously worked on to improve the property’s value. A good blog post can add value to your blog. Blog content takes time to create. A blogger will realise the effort generated by a guest blogger.
2. Fresh material
   A guest blogger can bring a new variety of thoughts, ideas and beliefs to your blog readers. A new concept should provide creativity and innovation.
3. New opportunities of guest writing
   If this relationship of guest blogging works well, you may be introduced to do another blog post. It maybe even possible to do reciprocal guest blog posts, however, don’t expect it.   Guest blog posting can bring a variety of opportunities or even potential work.

Benefits of the reader

1. The reader will be introduced to a different writer
   Bloggers don’t know everything. One of the advantages of a guest blog writer may know more about a certain subject than the blog host.  This adds value to the blog as well as diversity.
2. Provides variety to the reader
   A keen blog reader will appreciate some variety to a blog, this makes the content more fun for the reader. An unexpected guest post will make your blog exciting.

There you have it some reasons to guest post. Please feel free to comment about this post. I am sure there are other benefits for guest posting. Anyone got any stories they would like to share about guest post blogging?