Your Business card is the most powerful marketing tool
Promote yourself with a business card
The most powerful marketing campaign you have is a business card. Never, ever underestimate the power of the business card. It is a marketing tool that you must carry around everywhere. You never know when someone will ask for your business card.
You can create your own business card easily. Office supplies like Staples offer business card printing kits or you can get your cards done professionally.
However, if you are designing your own business card remember these points:
- Is my card easy to read?
- Does it tell people in a nutshell what I do?
- Include contact information such as:address, e-mail, website, telephone number and mobile phone numbers
- Is to cheap to print off on my home printer?
I strongly suggest using the thickest card that you get. Ideally you need to be using 250gsm paper you can buy this in office supply shops. If you are thinking of getting professional printing, do shop around on the Internet there are many printing companies to choose from.
Advertise your business card
There are many places that you can place your business card. Become creative and remember that a business card can act as a reminder for a potential client.
Ideas to place your business card:
- Notice boards
- Gyms
- Shop Windows
- Bus Stations
- Give your business card to friends, family, business people and everyone else you meet
- Network your business when you visit industry related seminars and conferences.
Use your business card often and make sure you pass them around. I have gained more clients through a business card than any other method of marketing. It is inexpensive, it is traditional and it works.
Posted in Marketing Tips
